Home service businesses like pressure washing companies face a unique challenge when it comes to marketing. Unlike retail or e-commerce businesses, they typically do not have a wide range of products to showcase. Instead, they offer services like pressure washing, which requires a different approach to attract and retain customers who need their services and are willing to pay for them.
One such pressure washing company that faced this challenge was a local business in need of more leads to sustain their business. They tried various marketing strategies, but none of them seemed to work as expected. That’s when they turned to Cerebral Connect, a data-driven digital marketing agency specializing in Google Ads.
Cerebral Connect conducted a thorough analysis of the pressure washing company’s business and identified their target audience, the areas they served, and the services they offered. Based on this analysis, they developed a comprehensive Google Ads campaign that included keyword research, ad campaign creation, landing page optimization, targeting, ad monitoring, and optimization.
The first step in the plan was to conduct keyword research to identify the most relevant and effective keywords to target. Cerebral Connect’s Google Ads experts identified keywords related to pressure washing services.
Next, Cerebral Connect created search ad campaigns that targeted these keywords and performance max campaigns targeting all of Google’s offered channels. They created ad groups for each keyword and created multiple ads within each ad group. The ad copy included relevant content and a clear call-to-action that directed visitors to contact the pressure washing company or request a quote.
To optimize the campaign’s landing page, Cerebral Connect created a landing page that was optimized for conversions. The landing page included relevant content, images, and a clear call-to-action that directed visitors to contact the pressure washing company or request a quote.
Cerebral Connect used targeting options in Google Ads to ensure that the ads were only shown to people who were in the pressure washing company’s service area. They also targeted specific demographics, such as age, gender, and income level.
Finally, Cerebral Connect monitored the ad performance regularly and made changes as needed to improve the ROI. They adjusted bids, ad copy, and targeting to improve ad performance and conversion rates.
The results of Cerebral Connect’s Google Ads campaign were impressive. Within the first year, the pressure washing company’s website traffic increased significantly, and their lead generation improved significantly. Their Google Ads campaign had a conversion rate of 14.36%, resulting in a return on ad spend (ROAS) of 9.8:1 – nearly a 10x ROI.
Overall, Cerebral Connect’s data-driven approach to Google Ads helped this pressure washing company overcome their marketing challenges and achieve significant growth. By analyzing data, identifying target audiences, and using the right tactics, they were able to improve the pressure washing company’s online visibility, generate more leads, and increase their ROI. If you’re a pressure washing company struggling with marketing, consider partnering with a data-driven digital marketing agency like Cerebral Connect to help you achieve your business goals.