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Over 3 years we’ve helped companies reach their financial and branding goals. Cerebral Connect is a values-driven SEO & Digital Marketing agency dedicated to its clients and their business.

Google Ads v Facebook Ads

How Does Google Ads Compare To Facebook Ads?

Google Ads and Facebook Ads are both advertising platforms that allow you to reach a large number of people. Facebook is used for more social interactions, while Google Ads is geared towards business-oriented interactions. Many don’t know this, but you can buy ads on both platforms with the same budget. The cost per click (CPC) for each platform varies depending on your target market and location as well as how much competition there is in those areas. There are ways to optimize your campaigns so they’re successful no matter which platform you use – such as setting up conversion tracking or testing different ad formats

This article will give you an overview of Google Ads vs Facebook Advertising so you can decide which one best suits your needs!


Facebook Marketing PartnerGoogle Advertising Partner

Why Advertise On Facebook?

Facebook advertising can be a powerful way to reach your target audience and connect with them on the world’s largest social network. With 2 billion monthly active users, it’s no wonder that Facebook ads are popular! Not only do you have access to this large group of people – but they’re also likely interested in what you offer too; after all, who doesn’t like free stuff?

Facebook advertisements work best when designed properly so make sure every detail counts from copywriting through targeting options (including age range). There really isn’t anything more important than getting noticed during these days where everyone has easy internet accessibility at their fingertips 24/7.

Types of Facebook Ads

Image Ads

Boosting an existing post is the easiest way to get started with Facebook advertising. Just select boost, choose which of your posts you want it applied on and then submit!
A great ad should have a call-to-action that encourages people who see them to do something other than just scroll past or ignore their screen – like clicking through for more information about what they were looking at in this particular instance (e.g., signing up). This type of button can also serve as promotion material if used strategically enough; by giving users access before anyone else does.

With the right artwork, image ads can be an attractive way for businesses to advertise.
Mentioning specific companies in your article doesn’t have to take up all of it—you could also use pictures from their website or social media pages if they are available! For example, here at Cerebral Connect we feature representative samples so people know what this industry is about without having to go through fifty other examples on Google Images alone.

Image ads may be simple, but that doesn’t mean they have to be boring.

Facebook Ad Example

image source: Slack on Facebook

Video Ads

Video ads can run in the News Feed and Stories, or they could appear as in-stream video advertisements. Video marketing is becoming more popular because it’s interactive – viewers are able to watch how your team does their job or your product in action!

image source: Schmucker’s Roofing on Facebook

Poll Ads

With the new Facebook mobile only ad format, you can incorporate an interactive component by adding polls to images or videos. Each option will have its own link that people who take part in it see their answers and how many others chose them too!

Carousel Ads

A carousel ad uses up to 10 images or videos so you can show off your product in the best possible light. You might use this format for highlighting different benefits of one product, several different products or even create a large panorama image from all these pictures together!

Each image or video can have its own link. The “Shop Now” buttons in this ad go directly to the sales pages for each plant shown, so you’ll never miss out on your next favorite frugal purchase!

Facebook Carousel Ad Example

image source: Love, Bonito

Slideshow Ads

Slideshow ads are an easy, low-impact way to draw attention. These creative videos can be created from still photos or text with the click of one button in Ads Manager – no need for expensive professional video production!

Slideshows load quickly even on slow connections and their eye catching motion makes them just as effective at getting you leads online than more complicated forms like slideshows normally would be.

Facebook Slideshow Ad Example

image source: Madgicx

Collection Ads

These Facebook ads, which are only for mobile devices and allow you to showcase five images or videos that customers can click on in order buy a product or service.

Collection ads are perfect for users who want to buy products without ever leaving Facebook. The feature, Collection Ads paired with Instant Experiences (more on those below), makes online shopping easy when people are on-the-go!

The primary photo or video can do much more than showcase a single product. For example, in this Adidas ad they show how to choose an entire outfit that goes with a singular product on display.

Adidas Collection Ads Example

image source: Adidas

Instant Experience Ads

Instant Experience ads are like an interactive canvas that loads 15 times faster than a mobile website. The first time you load one, this Coca Cola ad gives users information about how to use their Instant Experiences and what they can do with them; this is followed by video content on top of some carousel images below it.

Instant experience Ads used to be called Canvas but now there’s no limit!

Coca Cola Instant Experience Facebook Ad

On Facebook Lead Ads

Lead ads are only available for mobile devices. That’s because they make it easy to give the company your contact information without having to type too much!

Many people find it difficult to deal with the hassle of signing up for things on their own. They might not have time, they may feel like there’s no point because you’ll never actually do anything after subscribing or asking questions- so now we can just take care these boring tasks automatically!

People love automating small parts processes as much as possible due in large part from convenience and lack of effort required – but what about situations where an automated solution doesn’t exist yet? What should designers be doing when designing future products that will need better workflow integration capabilities than current ones offer (like signup forms)? Or how could businesses make life easier by reducing cognitive load during interactions through smarter machine learning algorithms.

On Facebook Lead Ads are great for automation. It is an easy two click process for a potential customer or client to send their contact information to you and your business. Your CRM can actually connect directly to these Ads and have the forms sent directly to them. Not to mention the automated responses you can set up, depending on your CRM.

Facebook Lead Ad Example

image source: Instapage

Dynamic Ads

Dynamic ads allow you to advertise targeted products by using people’s Facebook feeds. For example, if someone has visited the product page or placed an order on your website but then abandons it without completing their purchase – with dynamic advertising in place we can tell them about this specific item through their Facebook feed.

This reminds the potential customer to complete the purchase, and can be a very effective Facebook marketing strategy.

Facebook Dynamic Ads Example

image source: Washington Realtors

Messenger Ads

Facebook Messenger ads offer a unique opportunity to reach 1.3 billion people who use Facebook every month and may be interested in the product or service you’re promoting! Simply choose “Messenger” as your desired placement, then select between feed-based news notifications on desktop (which is free) – giving them more exposure than ever before through their favorite social media app; group conversations where they can engage directly with other customers while also providing value about what’s happening at work right now thanks our company which has just launched new inventory etc..

Here’s what an ad looks like in the Messenger app:

Facebook Messenger Ads Example

image source: Slash Gear

Stories Ads

Story ads offer a new way for advertisers to maximize screen real estate with vertical videos that can be watched on the mobile phone. These full-screen, cinema like formats take up all your device’s viewing area and let you enjoy an immersive experience without having turn or tilt viewers away from their screens!

Facebook Stories Ads Example

image source: AdWeek

Augmented Reality Ads

Augmented reality ads are all about empowering consumers with the power to engage and interact. For example, a filter could show users how different lipstick shades would look on their lips or glasses that fit perfectly in line with an individual’s face.

Augmented reality ads can be used to extend your reach. The photos taken with the filter will upload onto social media channels for all users, not just those who take part in marketing activities themselves!

Facebook Augmented Reality Ads

image source: Adage

Why Advertise On Google?

Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

With Google Ads you will get the results that matter to you. Drive more traffic to your website, get more phone calls, and increase store visits.

Google is able to hold on tight because they provide the value of their service, which is free for everyone. This means that there isn’t much motivation from people wanting more than just using it as a search engine and not something like an advertisement platform so Google can maintain control over digital advertising money in order keep up standards with what’s necessary quality-wise when trying promote products online through ads or sponsored links.

Types of Google Ads

Search Advertising

Google has a number of different advertising options, the most powerful being through their search network. The advertising appears either above or below organic results on Google Search—if an advertisement is shown at all!

Whether your ad is eligible for a search depends on a variety of factors. Such as ad relevance, keywords, bid, and website or landing page SEO scores.

Google Search Advertising

image source: Word Stream

Display Advertising

The Display Network is the other half of Google’s advertising apparatus. It consists mostly of sites connected to 90% if not more, internet users such as Gmail and YouTube which can be used in conjunction with one another for an even more effective ad campaign instead! If you want to use them in unison, you would choose “Search Network with Display Select.”

Google Display Advertising

image source: Need Momentum

Google Shopping

Making a Google Shopping campaign is an excellent way to increase your online sales. First, you need to register on the Merchant Center and submit product information in order for it be displayed on ads that are relevant at best with AdWords marketing efforts!

A great thing about this strategy? It only takes minutes out of your day – but can potentially bring more money into yours faster than anything else we know how too do these days.

These are often more effective than mere text ads because prospective customers can actually see what is for sale.

Google Shopping Ads

image source: Word Stream

Bumper Ads

Finally, you can design a bumper ad if your message is concise and memorable.

You may want to use this for increasing brand awareness instead of going into the nitty gritty details about what products or services are offered by spamming people with commercials during their favorite TV shows just because they’re available on YouTube! A six second video before an existing clip (in streaming), directly after it ends; like all other types there’s no way someone watching at home will be able skip them unless he/she presses pause when prompted.

You are charged in terms of CPM (cost-per-thousand impressions) bidding.

Google Bumper Ads

image source: Instapage

Google Ads Conclusion

The best way to make sure your campaign is successful and you don’t waste any money, it’s important that not only are the right keywords selected for the product or service being advertised but also ad copywriting must focus on what users will find compelling.

Anytime Google AdWords advertising goes wrong this can lead advertisers down an ineffective path where they produce sub-par content designed specifically around misguided targeting metrics which leads them into wasting budget without generating sales because people just aren’t interested!

If you understand how to focus your campaign on the right audience using metrics from AdWords reports and Google Analytics, you can begin to facilitate an effective e-commerce loop.

If you don’t, that’s what companies like us at Cerebral Connect can do for you!

Which Is Better For Your Brand?

These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers.

If your team can only focus on one, there are a few things you’ll want to consider.

What Is Your Campaign Goal?

Knowing what you want to achieve with your campaign is essential. Knowing this answer can help guide the way in which direction of how most effectively go after it!

Google Ads is a great way to reach your customers when they’re in the middle of searching for something. The keywords “water bottle,” I might use Google and find ads that catch my attention because it’s an indication that there could potentially be someone out there looking at these products, but not necessarily ready yet buy them just yet – so why spend time iterating through other channels like social media or street marketing?

Facebook ads are the perfect social media marketing for reaching consumers who have just become aware of your brand or product. The site features an algorithm that places people in different audiences based on their level of engagement with you and other brands’ content- this way, they can reach out to more potential customers!

So, you could use both platforms at the same time to target users when they’re ready for your product. If that doesn’t align with how’s it working out in terms of broadly accomplishing goals then knowing what is most important about this campaign will help determine which platform would be better suited towards achieving them!

What Is Your Budget?

It’s easy to maximize your ROAS when you optimize for certain platforms. For example, Google Ads allows advertisers with limited budgets or who are looking at high-cost per click keywords on YouTube videos because it has the lowest keyword competition of all ad networks out there!

If you’re targeting a highly competitive market where most people have already found what they need through other means and cost matters less than results then this could be just right place for investments into SEO strategies with great return rates.

With that same budget, you could potentially reach more people on Facebook Ads and conduct experiments to learn about what strategies work for your target audience.

It’s all about finding where your dollar will go the furthest in relation to your goals.

Benefits of Facebook Ads

Facebook is one of the most popular social media channels with 2.7 billion monthly active users per 2019 HubSpot State of Marketing Report, according to Statista 2021 data in this article about why marketers choose Facebook over other platforms when it comes down their performance metrics and ROI value! In addition to its large audience base, the platform offers granular targeting capabilities, allowing marketers to reach users based on demographics, behaviors, life events and interests.

You can create a prefect match between your marketing goals and the users you want to reach, by creating an “lookalike audience.” This means that before launching any campaign on Facebook Ads platform – from company page ads or product sales pages-you will first need this type of personalized user persona.

You might think about creating one as soon as possible if:

The look alike audiences allow marketers more clarity when it comes time for targeting their advertisements because they have access not only demographic information but also interests which make them perfect prospects!

One advantage over Google is how much detail there exists within each group created using these techniques.

Beyond that, you may also be able to reach more users and get a better clickthrough rate (CTR) through Facebook Ads. Smart Insights reported found that in Q1 of 2020 the median CTR for a Facebook ad on newsfeed was 1%.compared with .47% from google display ads same time period

This means people are clicking your content significantly faster when it is promoted by their friends’ timeline or public pages instead of being advertised via traditional channels such as TV commercials which can take hours before viewers see anything related again unlike social media posts where they’re constantly exposed new information at every minute.

Benefits of Google Ads

Google Ads is a great way to reach your target audience online. The initial ads were only available on the search engine, but now you can also advertise with detailed contact information and reviews as well! Additionally they have a shopping function so users will know what shop or service an ad refers them too without having click through from other sites.

In Q1 of 2020, Smart Insights found that Google search ads had the highest CTR at 1.55% when compared to other advertising platforms like Facebook and display advertisements which is likely due in large part because they prioritize relevance for any given keyword or phrase typed into their search bar.

While the highest bidder doesn’t always win, their bid gives them a foot in the door and relevance to keywords based off what users are searching for.

Remarketing, which is reconnecting with users who have interacted your brand before they left the site or device on which you were advertising has never been easier.

You can now re-engage them as they search Google for things like “buy this” and watch YouTube videos within your Display Network by having an ad appear while their browser loads new content from that source – all without any additional work!

Google’s “ remarketed Brand Listings ” feature helps marketers reach out to past customers through retargeted advertising in order bring awareness about specific products one might be interested in buying again at some point down future course of action.

The platform’s simple interface and advanced features like search term report, ads editor make it easy to build a campaign. In addition their auction insights make them one of the most popular advertising platforms on earth!

How Does Google Ads Compare To Facebook Ads?

Facebook Ads and Google AdWords are two of the most popular advertising mediums on today’s internet, but they’re not necessarily better or worse than each other. You will find that it all depends what your goals for this campaign are – do you want more traffic?

Do people need to take action after seeing an ad so they can buy something in person eventually (called retargeting)? Is there value in getting new customers through Re diverted clicks rather than spending too much money chasing existing clients who already know about how great our products/services work?).

The answer ultimately lies within YOUR individual situation; before jumping into any decision with either platform blindly, ask yourself “What am I trying achieve here?”



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